Project Aurora
Challenge: Low onboarding conversion. Approach: Research-led redesign. Result: 68% increase in signups.
Case studies highlighting challenge, approach, and measurable outcomes.
Challenge: Low onboarding conversion. Approach: Research-led redesign. Result: 68% increase in signups.
Challenge: Fragmented tooling. Approach: Consolidated architecture & micro-frontends. Result: 2x developer velocity.
Challenge: Slow checkout. Approach: Performance overhaul. Result: 3x faster checkout and reduced abandonment.